Integration

Google Analytics 4

Prerequisites

Create a Google Analytics (GA) account if you don't have one already. 

Set up tracking in Fienta

Find your Google Analytics ID, a combination of numbers and letters, usually in a format of "G-XXXXXXXXXX".

In Fienta, go to Settings > Integration and paste your ID into the form. This enables tracking on our system so that visits to your event page are sent to your Google Analytics account.

The following pageviews are recorded:

  • /event-name - view of your event page on Fienta.

  • /event-name/cart - view of ticket selection and prices.

  • /event-name/cart/contacts - the visitor has selected tickets and is filling in their contact information.

  • /event-name/cart/payment - contact information has been entered, the buyer is choosing a payment method or is already making the payment.

  • /event-name/tickets - payment was successful, the buyer has been directed to the thank-you page.

Cross-domain tracking

If you use the same Google Analytics ID on your website and on Fienta, GA rcords visits to both sites as separate sessions. For example, suppose a person checks out Prices page on your site, clicks a link to open the event page on Fienta and completes the ticket purchase. In that case, Google Analytics will record two separate visitors, unrelated to each other. The pageviews will be displayed from separate domains:

yoursite.com/prices
fienta.com/event-name
fienta.com/event-name/tickets

To fix this, set up cross-domain tracking, which enables merging merge page views from both sites to single user journey. Pageviews in Fienta will be displayed as visits to virtual pages on your site, prefixed by "fienta":

yoursite.com/prices
yoursite.com/fienta/event-name
yoursite.com/fienta/event-name/tickets

To set up cross-domain tracking, you have to add "fienta.com" to your GA account settings.

Read further from Google

Referral exclusion

To prevent our payment providers being treated as referrals, add their domains to list of unwanted referrals in your GA account:

stripe.com
every-pay.eu
montonio.com
maksekeskus.ee

Read further from Google (section "Configure unwanted referrals")

Tracking purchases

Successful purchases are sent to GA as "purchase" events. You can see this data on our Google Analytics account under following sections:

  • Engagement > Events

  • Engagement > Conversions

  • Monetization > Monetization overview

  • Monetization > Ecommerce purchases

Google Analytics and Embed mode

GA tracking works regardless of whether you send your customers to event pages on fienta.com or use our embed mode to integrate the checkout process with your own website.