Integration

Meta Pixel

First, create your pixel in Meta.

In Fienta, enter your pixel number into the form under Settings > Integration. From now on, all your published events send the following actions to Facebook:

  • PageView

Event page view.

  • AddToCart

The buyer has chosen at least one ticket.

  • InitiateCheckout

The buyer has chosen tickets and clicks to the next step to enter their contacts.

  • AddContacts

The buyer has entered their email and other contact information. This event includes Meta's Advanced Matching parameters.

  • AddPaymentInfo

The buyer has chosen a payment method and proceeds to complete the payment.

  • Purchase

Sent after successful payment. This event includes data about purchase amount and currency, which is sent to Facebook.

Read more about Meta Pixel.