Facebook Pixel

First, create your pixel on Facebook. On Fienta, enter it into the form under Settings > Integration. Now all your published events send the following actions to Facebook:

  • PageView - every time your event page is viewed.

  • InitiateCheckout - when the ticket buyer has chosen tickets and clicks to the next step to enter contact information.

  • AddPaymentInfo - when the ticket buyer has entered all information including payment details and clicks to be forwarded to complete the payment.

  • Purchase - after successful payment. This event includes a purchase amount which is sent to Facebook.

Read more about Facebook Pixel.