Automatic HTTP referrers

An HTTP referrer is the website or platform from which a visitor arrived at Fienta. When a ticket is purchased, the referrer name or website domain—such as “google”, “facebook”, or “yourwebsite.com”—is stored with the order.

Top referrers are displayed on the event overview page, while the full list is available in the marketing report.

Although HTTP referrer data is collected automatically, it is not entirely reliable, as some browsers and firewalls may block or hide this information.

Additionally, it does not indicate the starting point of the buyer’s journey—only the previous page visited before landing on Fienta. For example, if you create a Facebook campaign that first directs users to your website and then to Fienta, Fienta will record your website as the referrer, not “facebook.”

That’s why we strongly recommend always using UTM marketing parameters when linking to your event page on Fienta or your own website.