Give your fans priority with Fan-first ticket access

Your biggest supporters deserve special recognition, and offering exclusive early access to event tickets is a powerful way to reward your fans—especially your mailing list subscribers.

Fan-first ticket access is more than just a nice gesture. It’s a smart strategy that builds loyalty, helps you fill your event faster, and can even boost overall ticket sales. Here's why it works:

Reward your loyal audience

Fans who subscribe to your newsletter or regularly attend your events appreciate recognition. Early access to tickets is a clear signal that you value their support. This creates goodwill, encourages repeat attendance, and transforms casual attendees into long-term fans.

Secure revenue early

By offering tickets to fans first, you can secure important early revenue. Early ticket sales help cover upfront event costs and give you confidence in your event's success. Plus, knowing ticket demand early helps you make informed decisions about your marketing and budgeting.

Generate buzz and excitement

Fan-first access generates excitement around your event. When fans know they’re getting special treatment, they often spread the word, building anticipation before general ticket sales even start.

Grow your mailing list

Announcing fan-first access as a benefit of subscribing to your newsletter encourages more people to sign up. Over time, your mailing list becomes one of your most valuable assets for promoting events and engaging directly with your audience.

Improve your event marketing

Fan-first access helps you learn more about your most engaged supporters. You can use this data to send personalized messages, better tailor your future events, and offer targeted promotions.

Limit ticket scalping

By prioritizing tickets for your loyal supporters, you reduce the chances of tickets being purchased and resold at inflated prices by scalpers. This approach ensures your real fans get the tickets first.

Ready to reward your fans? Check out our guide on setting up password-protected sales to start offering fan-first access today.