Google Analytics


First, create a Google Analytics (GA) account if you don't have one already. 

Set up tracking on Fienta

Find your Google Analytics ID which is a combination of numbers and letters, usually in the format of "UA-XXXXXXX-Y". On Fienta, go to Settings > Integration and paste your ID into the form.

Now, each time somebody visits your event page on Fienta, it will be recorded in your GA.

The following steps are recorded:

  • /event-name - view of your event page on Fienta.

  • /event-name/cart - view of ticket selection and prices.

  • /event-name/cart/contacts - the buyer has selected tickets and is filling in their contact information.

  • /event-name/cart/payment - contact information has been entered and the buyer is choosing payment method or is already making the payment.

  • /event-name/tickets - payment was successful and tickets have been bought.

Cross-domain tracking

If you use the same Google Analytics ID for your own website and for Fienta, visits on both sites will be recorded separately. For example, if a person checks out your Prices page, clicks to open the event page on Fienta and purchases tickets, the GA will record two separate visitors, unrelated to each other:

To fix this, set up cross-domain tracking, which enables you to merge visitor's page views on both sites. Pageviews on Fienta will then seem to be part of your own site, prefixed by "fienta":

To set it up, you have to add the following line to the GA code on your website:

gtag('config', 'UA-XXXXXXX-Y', {
 'linker': {
 'domains': ['']

Read further from Google

Referral Exclusion

Additionally, add the following domains to your Referral Exclusion List in Google Analytics:

Read further from Google

Setting a Goal to track purchases

If you wish to track successful purchases in GA as Goals, add one with type "Destination", "Regular Expression" and value


Read further from Google

Ecommerce Analytics

You can also collect and analyze detailed order data using Google Ecommerce Analytics.

  1. Log into your Google Analytics and enable Ecommerce:
    Admin > View > Ecommerce Settings > Enable Ecommerce.

  2. Set the currency to euro at:
    Admin > View > View Settings > Currency displayed as > Euro.

Google Analytics and Embed mode

GA tracking works regardless, whether you send your customers to event pages on or use our embed mode to integrate the checkout process with your own website.