Marketing

Track event marketing channels with UTM parameters

Event promotion is your communication with potential ticket buyers, and ticket purchases show how people respond. To measure the effectiveness of your ads and marketing channels, add UTM parameters to the links that lead to your event ticket page.

UTM parameters are tags added to a web address to label links and track where ticket purchases come from more precisely. This helps you monitor and evaluate the performance of ads, posts, campaigns, and marketing channels.

For example, UTM parameters can show how many ticket purchases come from a newsletter, a Facebook post, or a paid placement in an online magazine. You can also compare the performance of different campaigns, links, or banners within the same channel.

In Fienta, you can see how many tickets were purchased through specific web pages or links tagged with UTM parameters. Top referrers are visible on the event overview page, and a detailed list of purchases with parameters is available in the marketing report.

By using UTM parameters, you can find out:

How many ticket purchases came from Facebook, Instagram, or newsletters.
How many ticket purchases came from websites compared with email marketing.
How many ticket purchases came from different campaigns.

When you compare this data with your advertising spend, you can better evaluate the effectiveness of your marketing.

Data-informed decisions help you sell tickets more efficiently. UTM parameters are a simple way to track the ticket purchase journey and get quick feedback on your marketing efforts.