Fienta’s Success Story: A Platform Born from Worldview Is Disrupting the Ticketing Market

In the highly competitive ticketing industry, Fienta has proven that transparent pricing, personalized customer support, and a self-service platform can build a strong, sustainable, and fast-growing company. In the Äripäev radio show "Fast and Furious," Fienta founder and CEO René Lasseron, along with COO Liina Amon, candidly shared Fienta’s journey, values, and vision.

A Platform Born from Need and Passion

Fienta’s story began with a need among creatives — the team is made up of musicians and event organizers who personally experienced how challenging it can be to sell tickets for smaller events. So they created a platform that was exactly what they themselves, as organizers, would want to use. Initially built to meet the needs of friends and acquaintances, the ticketing software gradually evolved into something much larger.

Strong Values and Fair Pricing

One of Fienta’s notable differentiators is that ticket buyers don’t pay additional fees at checkout — a common practice on other platforms. This decision wasn’t driven primarily by business calculations but by a worldview: “If a ticket costs 15 euros, it shouldn’t become 16.50 at the register,” says René. The service fee is paid by the organizer, which is transparent and a standard marketing expense for them.

Full Self-Service and Growth Without External Capital

Fienta is built on a self-service model — organizers can create an account, enter their event, and start selling tickets. This has been a powerful advantage when expanding to foreign markets, where users are drawn to the simplicity, intuitiveness, and ability to start immediately.

Fienta has grown without raising money from investors. In the early years, the founders lived off their savings and did everything themselves. The result is a platform that has grown slowly but steadily — with a strong focus on user experience and product quality.

Customer-Centric Approach and Word-of-Mouth Marketing

The Fienta team is small but dedicated. Every client — large or small — receives personalized attention. As a result, much of Fienta’s growth has come through recommendations. There’s no large sales or marketing budget — every euro is accounted for, and all marketing activities are carefully thought through.

Global Reach Through Simplicity and Localization

Fienta tickets have been sold in over 70 countries, including Japan, Iceland, Barbados, and the Azores. Often, new clients discover Fienta through Google searches or friends’ recommendations.

International growth has been supported by the ability to sell tickets in nearly 30 languages, currencies, and using local payment methods. New markets are actively explored — for example, East Africa, where youthful countries like Kenya show strong potential.

Flexible Work Structure and Strong Team Culture

Fienta has no physical office; the entire team works from home. This was a conscious decision, making it easier to attract international talent in the future. Trust and flexibility are key: the workday can start with a workout or walk and continue in the evening if needed. This culture supports employee well-being and helps prevent burnout.

Technological and Cultural Challenges

Operating in international markets requires sensitivity to cultural differences. In some countries, for example, people prefer phone communication. Fienta adapts its platform accordingly. Constant attention is also required for issues like payment fraud, technical scalability, and localization.

Slow Development, Fast Growth

Fienta’s strategy has been consciously one of "slow development." The focus has always been on what the customer actually needs, rather than what is trendy. Careful prioritization and continuous feedback have created a product people recommend. Despite the deliberate pace of development, Fienta’s revenue and profit have multiplied in recent years.

Vision: Fee-Free Ticketing and the #2 Choice in Europe

Fienta aims to make the ticketing world fairer — eliminating extra fees and setting transparency as the standard. The long-term vision is to become the second most popular choice in Europe after Eventbrite. At the same time, Fienta intends to preserve its current work style, team spirit, and personal approach.

Fienta is a prime example of how a values-driven approach, technical simplicity, and personal communication can create a strong and international company — without investors, without an office, but with a big heart.

The interview is in Estonian and aired on Äripäev’s 'Fast and Furious' radio show