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Fienta shows support for preterm babies and their families with a lilac homepage

Every year on 17 November, World Prematurity Day is marked around the world. It is a day dedicated to tiny, brave babies, their families, and their loved ones. This year, Fienta is showing its support by turning its homepage lilac, the international colour associated with preterm babies.

A small change with a big impact

Fienta is a child- and family-friendly company. Changing the colour of our homepage to lilac felt like a natural way to show support and raise awareness in a way that fits what we do. On this day, buildings, bridges, and monuments are often lit up. Fienta operates in the digital world through ticket sales and event management.

What we can colour is what we have within reach: our homepage. In that way, the message of World Prematurity Day reaches everyone who comes to Fienta to discover events or buy tickets.

Among the many events sold through Fienta’s ticketing platform are experiences for children of all ages, from babies and toddlers onward, including performances, concerts, exhibitions, workshops, and other activities.

Preterm birth touches many of us

One in ten babies is born earlier than expected. Simply understanding better what a family goes through in that situation helps us know how to offer support when it is needed. As a society, we can become more caring and attentive when we are more aware.

World Prematurity Day is marked every year on 17 November. Its purpose is to draw attention to and express support for preterm babies, their families and loved ones, and to raise public awareness of what preterm birth really means.

Preterm birth needs our shared attention

Each year, World Prematurity Day also has a central theme. This year’s slogan is: “Allow preterm babies a strong start in life, so they can have a bright future.” Every child deserves the chance to grow, learn, and live a full life, regardless of how tiny they were when they entered this world.

In 2025, the World Health Organization (WHO) officially added World Prematurity Day to its calendar. This is an important step that confirms preterm birth as a global priority that calls for shared attention, resources, and commitment.

Lilac has become a global symbol for the tiny fighters who begin life earlier than expected. Fienta’s lilac homepage is a small but sincere step toward amplifying that message.

Together for a more caring society