Event industry

Top 5 event ticketing platforms for 2023: price and feature comparison

What are the best ticketing platforms for your event? The answer depends on your event type and needs, but there are a few universal questions worth asking when choosing a ticketing partner:

  • Ticketing Features: Does it support multiple ticket categories? Can you create registration forms? Can you collect donations? If you choose an inflexible platform, you may quickly outgrow it.

  • Languages: Does it speak the language of your buyers? Does it help you when you need to sell in multiple languages?

  • Payments: Does it allow customers to pay with the methods they already use? And how easy is it to issue invoices?

  • Event types: Can you host an online or a hybrid event? Can you organise free events or events with reserved seating?

  • Marketing insight: Does it provide an overview of your sales channels? Does it help you build your mailing list? Can it be integrated with your marketing tools?

  • Pricing: How clear is the pricing? Do you have to pay extra for payment processing? Is there an additional fee for support?

Our list of top ticketing platforms

We have put together a list of five event ticketing platforms worth considering. Each has its own strengths and drawbacks, but all of them can save you time and make ticket sales easier to manage.

Eventbrite

Eventbrite is one of the most widely known online ticketing platforms in the world. It is often used as a benchmark when comparing modern ticketing tools for selling tickets online. Eventbrite makes it easy to create events quickly, although some organisers feel the platform has become more complex over time.

Pros:

  • User-friendly interface.

  • Integrates well with Facebook Events, allowing people to buy tickets without leaving Facebook. However, this works best for simpler events.

  • It’s great for SEO and integrates well with social media.

Cons:

  • After more than a decade on the market, some users find the platform slower and more cluttered than before.

  • According to Capterra reviews, many users complain about the quality of customer support.

  • Its fees are higher than those of many similar services.

Cost: 5.5% + 0.69 € per ticket, plus payment processing fees.

Fienta

Fienta is an easy-to-use platform that helps you set up your event and start selling tickets in minutes. Compared with Eventbrite, it is simpler to use and more affordable. It is also the only platform in this comparison that includes all payment processing fees in its pricing.

Pros:

  • Strong customer support according to Capterra reviews.

  • Offers built-in marketing tools and works with Google Analytics and Facebook Pixel.

  • One of the lower-cost pricing models in this comparison.

Cons:

  • Lacks support for gift cards.

  • As a newer player in the market, it is not as widely known as some competitors.

  • No waiting list functionality.

Cost: Free for free events, 3.5% per ticket sold, all payment fees included.

Billetto

Billetto is a ticketing platform designed to make event setup straightforward. It uses the information organisers provide to generate an SEO-optimised event page, including SEO tags and meta descriptions. Google Analytics and Facebook Pixel integrations are also available.

Pros:

  • Fast, no-code event creation.

  • Includes a handy map of the area on the bottom of all listings.

  • Fully mobile-optimised for all devices.

Cons:

  • According to Trustpilot reviews, some customers find it difficult to locate the tickets they purchased.

  • When a ticket is refunded, the customer may not receive the full amount back, as service fees can still apply.

  • Money is received by the organiser only after the completion of the event.

Cost: 3.90% + 0.49 € per ticket, only basic payment methods are included.

Yapsody

Yapsody is a live entertainment and event ticketing company focused on providing hospitality businesses such as casinos and independent presenters with customised end-to-end solutions.

With no subscription fee, Yapsody gives users control over many parts of event management, from ticket sales to branding, which makes it a versatile option for promoters who create events on a regular basis.

Pros:

  • Supports over 10 payment gateways, meaning that you can switch platforms without switching how you take payments.

  • Invoices can be paid with either a credit card or PayPal.

  • Integration with both WordPress and Wix.

Cons:

  • According to Capterra reviews, some organisers say they have trouble with Yapsody’s reports.

  • Some users also say the website is not especially mobile-friendly.

Cost: 1.75% + 0.59 € per ticket. To accept payments, you need to sign up with a third-party payment provider. In the case of Stripe, the cheapest option to accept cart payments is 1.4% + 0.25 €.

Universe

Universe is a global ticketing system with the added benefit of promoting events on Ticketmaster. Thanks to its partnership with Ticketmaster, it is easy to create event listings for venues covered by that company. Its dashboard is detailed and offers the analytics many marketers need, while also integrating with payment providers such as Stripe.

Pros:

  • A clean user interface for selling event tickets.

  • Offers the ability to change details on the event listing in real-time.

  • Questions can be added at checkout to customise the purchase flow.

Cons:

  • Not available in all countries.

  • According to G2, some reviewers feel the product has declined in areas such as ticket integration, customer service, and software quality.

  • No widget or button integration for websites.

Cost: 7% + 0.50 € per ticket, plus payment fees. For example 2.00% for card payments.

Let's compare prices

Ticketing fee for comparable features, without reserved seating

Total cost for selling 15 tickets to 50 event attenders

Eventbrite

5.5% + 0.69 € per ticket

Plus payment fees

72.00 €

Fienta

3.5% per ticket,
minimum 0.4 € per order

All payment fees are included in the price.

17.50 €

Billetto

3.90% + 0.49 € per ticket

Only basic payment methods are included in the price

44.00 €

Yapsody

1.75% + 0.59 € per ticket

To accept payments, you need to sign up with a 3rd party payment provider. In case of Stripe, the cheapest option to accept cart payments is 1.4%  + 0.25 €.

57.75 €

Universe

7% + 0.50 € per ticket

Plus payment fees. For example 2.00% for card payments

70.00 €

Okay, so which ticketing platform is best?

We are naturally closest to Fienta, but we put this list together to give a practical overview of well-known alternatives too. These are all platforms worth considering, depending on your event type, budget, and workflow.

If you would like to give Fienta a try, create your first event here.