Streamlined purchase tracking with Google Tag Manager

Fienta now enables tracking customer purchase behavior using Google Tag Manager (GTM). We are tracking detailed insights of the purchase process, including ticket selection, payment initiation, and completion, along with the quantity of tickets purchased and the total transaction value, directly to GTM.

Google Tag Manager is an efficient, no-cost tool that streamlines the management and application of marketing tags. By using GTM, you can monitor user interaction events across various platforms such as Google Ads, LinkedIn, and Twitter with ease.

Read more about using marketing tools at Fienta.