INGOs Export Excellence Workshop

We invite you to apply for a practical export seminar, “INGOs Export Excellence Workshop”, which will take place on 22 January in Riga, with the possibility to join online.

The aim of the seminar is to inspire and strengthen companies’ knowledge of branding in order to successfully enter export markets, as well as to participate successfully in international NGO procurement processes.

The practical workshop will be hosted by White Label, the leading brand strategy agency in the Baltics, which has worked with more than 300 clients in at least 25 international markets. Participants will have the opportunity to gain practical insights and tools that can be applied immediately to their business development.

Event agenda

12:30-13:00 Arrival

13:00-13:15 Intro: White Label & McCann Riga Experience
Rolands Puhovs, Managing Partner

13:15-13:45 A Good Brand: Brand story and design that help brands succeed in international NGO procurements
Janis Petersons, Head of Strategy and Partner

13:45-14:15 A Good Content: Creating content potential partners actually care about
Oskars Toms Libers, Strategy Director and Partner

14:15-14:35 Coffee break

14:35-14:55 Available solutions for procurement analyses (To be confirmed)

14:55-15:25 A Good Digital: Using digital tools to boost brand trust and sales
Rihards Zeilis, Digital Strategy Director

15:25-16:00 Networking & Individual discussions

The event is organized within the framework of the Interreg Central Baltic Programme project INGOs and is funded by the European Union. However, the views and opinions expressed are those of the author(s) only and do not necessarily reflect the views of the European Union or the European Commission. Neither the European Union nor the European Commission can be held responsible for them.