Disciplined Entrepreneurship Bootcamp

Bring the power of MIT’s world-renowned commercialization methodology to your company!

The Disciplined Entrepreneurship Bootcamp 2026 gives Estonia’s most innovation-driven teams the opportunity to master the methodology that has proven to be one of the most effective commercialization processes in the world. The purpose of the five-day in-person bootcamp is to introduce a product and business-building methodology into the Estonian innovation ecosystem, specifically designed for companies developing tangible products and/or businesses that are deeply rooted in results from R&D.

Built and delivered by a team of international MIT trainers, the bootcamp combines expert training, hands-on mentoring, and a Demo Day to showcase your market readiness and growth.

The deadline for submitting applications is November 3.

Date: 02. - 06. February 2026
Language: English
Location: Tehnopol Science an Business Park, Tallinn
Cost: 1500 EUR + VAT

What is it?

Building businesses around physical products or R&D results have different challenges than ‘ordinary’ startups or ‘traditional’ companies. ‘Get to the market, fail fast and iterate’ is often not a viable strategy. The missing factor in building internationally competitive growth-oriented businesses is the skillset to create a rigorous, revenue-based business plan, not just a flashy pitch deck. To grow, we don’t need any more minimally viable products. We need anti-fragile companies attacking big problems with a tinkerer’s mindset and a capitalist’s goals.

Disciplined Entrepreneurship (DE) is a methodology developed at MIT by Bill Aulet, director of the Martin Trust Center for MIT Entrepreneurship. The methodology is based on the MIT mindset of problem-solving, combined with the experience of building actual real-world businesses.
Taught at hundreds of universities worldwide and used by tech startups at MIT and elsewhere, the DE process has proven to be one of the most effective in the industry (a 10-year longitudinal study on 180 startups showed 70% 5-year survival and over 60% fundraising success rates).

Who Should Apply?

You must be an Estonian-registered company to participate. The program is limited to 12 companies and priority will be given to early applicants and companies that:

• Have an innovative product or service in the early commercialization stage.
• Have international growth ambitions.
• Build products based on deep-tech, engineering or R&D, potentially resulting in or already protected with IP.
• Can commit 3 founders/key functional leaders for the whole program.

Programme

What is covered*
Day 1—Market
Segmentation, beachhead market selection, end‑user profile, and TAM; teams compute beachhead TAM and pitch insights.

Day 2—Product
Lifecycle use case, quantified value proposition, competitive positioning, and core/moats; teams develop QVP and positioning.

Day 3—Sales
Customer Decision-Making Unit, customer acquisition process, LTV/CAC, and go‑to‑market for B2B/enterprise sales; teams map unit economics and GTM.

Day 4—Finance & Team
Financial modeling, investor mindset, and fundraising kit, recruiting, and OKRs; teams finalize pitch decks and DE Canvas.

Day 5—Demo Day
Final mentoring, pitches to external judges, and a closing session focused on next steps and ecosystem connections.

*The structure/focus will be further adapted to the needs/profiles of the selected companies

More information and registration: https://eis.ee/en/events/disciplined-entrepreneurship-bootcamp/