Direct-to-fan ticketing delivers tangible results for event sales
The ticketing industry has long been dominated by platforms that charge high service fees and prioritize their branding over event organizers. Enter Fienta, a game-changer in the industry that puts event organizers first. Originally founded as Piletimasin, the company was initially created to handle ticket sales for Estonia’s Lottemaa theme park. However, upon recognizing the exorbitant fees charged by competitors, René Lasseron saw an opportunity to provide a more cost-effective and user-friendly alternative. And so, Fienta was born to revolutionize the ticketing industry with fairness and simplicity.
A Team of Passionate Experts
Fienta’s team consists of seven dedicated members who share a passion for event organizing and software development. Their expertise allows them to create a seamless ticketing experience for both organizers and attendees. With a strong focus on culture and technology, the team, including René, Riho, Martti, Erki, Laura, Maria, and Liina, ensures that Fienta remains innovative and user-centric.
What Sets Fienta Apart?
Unlike most ticketing platforms, Fienta empowers event organizers by keeping their brand in the spotlight. Instead of overshadowing the event with its own branding, Fienta allows organizers to collect their own customer data, build mailing lists, and maintain direct communication with attendees. This ensures a long-term relationship between organizers and their audience.
Moreover, Fienta’s platform is designed for effortless usability. Organizers can create an account and start selling tickets instantly, without the need for complex onboarding processes. This independence is crucial, as many events take place outside standard working hours.
Transparent Pricing and User-Friendly Features
Fienta stands out with its transparent pricing model—there are no hidden fees for ticket buyers, ensuring a smooth checkout process. Additionally, the platform offers a variety of practical tools, including:
Invoice-based payments
Registration forms
Badge printing for conferences
Multi-language and multi-currency support (25 languages and 30+ currencies)
With these features, Fienta caters to a wide range of events, from yoga classes and workshops to international conferences, concerts, and theater performances.
Enhancing the Ticket Buyer Experience
Fienta recognizes that ticket buyers rarely actively search for events; instead, they rely on direct communication from event organizers. To facilitate this, Fienta allows event organizers to request newsletter sign-ups during the checkout process, ensuring future engagement. Additionally, organizers can send reminder emails, thank-you notes, and feedback surveys—helping to convert one-time attendees into loyal fans.
Growing Through Recommendations and International Expansion
Fienta’s success is largely driven by word-of-mouth and positive user experiences. Many clients discover the platform through event tickets purchased via Fienta, recognizing its simplicity and efficiency. Currently, Fienta hosts an average of 6,000 events per month, with 50% of its business coming from international markets.
The company’s primary focus for expansion is Europe, particularly the UK, due to its market potential. However, Fienta’s reach extends globally, with clients in countries as diverse as Iceland, Japan, and the Azores.
Challenges and Future Aspirations
Operating in the ticketing industry presents challenges, especially regarding credit card fraud in high-risk regions. Fienta has made strategic decisions to avoid certain markets where fraud risk and regulatory complexities are too high. Nevertheless, the company is committed to expanding its presence in fair and secure markets.
When asked about their ultimate dream, the Fienta team jokingly said, “Taylor Swift, come on over!” While handling ticket sales for a major international artist is an ambitious goal, Fienta is confident in its ability to scale and meet the demands of large-scale events.
The Future of Fienta
With 50% of revenue already coming from international markets, Fienta’s priority is continued global expansion. The company sees a bright future in providing fair, transparent, and user-friendly ticketing solutions to event organizers worldwide.
Through its commitment to fair pricing, intuitive design, and event organizer empowerment, Fienta is setting a new standard in the ticketing industry. As the company grows, its mission remains the same: to make ticketing simpler, fairer, and more accessible for everyone.
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The original interview, in Estonian, is available https://inkubaator.tallinn.ee/2025/01/21/fienta-otsesuhtlus-toob-piletimuugile-silmnahtavaid-tulemusi/