Direct-to-fan ticketing delivers real results for event sales
The ticketing industry has long been shaped by platforms that charge high service fees and prioritize their own brand over the organizer's. Fienta was built as an alternative. Originally founded as Piletimasin to handle ticket sales for Estonia's Lottemaa theme park, the company grew from a simple observation by René Lasseron: organizers needed a more cost-effective and user-friendly option. That idea still guides Fienta today.
A Team Built Around Events and Software
Fienta's team consists of seven team members with experience in both event organizing and software development. That combination helps the company build tools that work well for organizers and ticket buyers alike. The team includes René, Riho, Martti, Erki, Laura, Maria, and Liina.
What Sets Fienta Apart?
Unlike many ticketing platforms, Fienta is built to let organizers keep their own brand in the spotlight. Instead of overshadowing the event with platform branding, Fienta helps organizers collect customer data, grow mailing lists, and maintain direct communication with attendees.
The platform is also designed for easy self-service setup. Organizers can create an account and start selling tickets without a long onboarding process. That independence matters, especially because many events are organized outside regular office hours.
Transparent Pricing and Practical Features
Fienta emphasizes transparent pricing, with no hidden fees for ticket buyers. The platform also includes a range of practical tools, such as:
Invoice-based payments
Registration forms
Badge printing for conferences
Multi-language and multi-currency support (25 languages and 30+ currencies)
These features make the platform suitable for a wide range of events, from yoga classes and workshops to international conferences, concerts, and theatre performances.
Improving the Ticket Buyer Experience
Fienta recognizes that ticket buyers do not always actively search for events; many rely on direct communication from organizers instead. To support that, Fienta lets organizers ask for newsletter sign-ups during checkout. Organizers can also send reminder emails, thank-you notes, and feedback surveys, helping turn one-time attendees into returning customers.
Growing Through Recommendations and International Expansion
Fienta's growth is driven largely by recommendations and positive user experiences. Many clients first discover the platform through tickets purchased via Fienta, and then recognize how simple the experience feels. At the moment, Fienta hosts an average of 6,000 events per month, with 50% of its business coming from international markets.
The company's main expansion focus is Europe, especially the UK, although Fienta already serves clients in places as varied as Iceland, Japan, and the Azores.
Challenges and Future Plans
Working in ticketing also comes with challenges, especially around credit card fraud in high-risk regions. Fienta has made strategic decisions to avoid certain markets where fraud risk and regulatory complexity are too high. At the same time, the company remains committed to growing in fair and secure markets.
Asked about its ultimate dream customer, the team joked: "Taylor Swift, come on over!" Behind the joke is a serious point: Fienta wants to keep building the capacity to handle larger and more demanding events over time.
The Future of Fienta
With 50% of revenue already coming from international markets, Fienta's priority is continued global expansion. The company aims to keep offering fair, transparent, and user-friendly ticketing to organizers around the world.
Its mission remains the same: to make ticketing simpler, fairer, and more accessible for everyone.
Start selling tickets effortlessly - Sign up here
The original interview, in Estonian, is available https://inkubaator.tallinn.ee/2025/01/21/fienta-otsesuhtlus-toob-piletimuugile-silmnahtavaid-tulemusi/