FIPP Insider Baltics: The Value of Print seminar

How can print media cut through the digital noise to capture true audience attention and drive business growth? What is the role of advertising in the development of print media, and how can publishers work hand-in-hand with advertisers to support each other in reaching their goals? Join us for an exclusive industry seminar, FIPP Insider Baltics: The Value of Print, where publishers, marketing agencies, and print professionals will discover the unmistakable, high-value impact of the physical page.

Our speakers will discuss:

• Why print advertising holds a distinct advantage over digital, and how publishers can integrate it into innovative business models to turn current industry challenges into compelling growth opportunities.

• How different demographics perceive color, and how you can use this psychology to elevate your visual communication.

• What makes a magazine cover truly unforgettable, and how strategic design can completely shift reader perception.

Join us to unlock fresh inspiration, gain actionable strategies, and transform today’s industry challenges into your next competitive advantage!

Our speakers:

🎤 Maria Dabelsteen Jensen, Senior Vice President at Aller Media, Denmark.

🎤 Jurgis Skilters, Professor and Chair, Lab for Perceptual and Cognitive Systems, Faculty of Science and Technology, University of Latvia.

🎤 Lulu Skantze, Publisher and Creative Director of Storytime magazine, the Netherlands.

🎤 Andy Cowles, Editorial design and Branding consultant at Cowles Media, UK.

🎤 Amanda Wigginton, Commercial strategy and Audience insight specialist, PPA (Professional Publishers Association) Magnetic, UK.

🎤 Kristina Papule, Chief Bibliographer, Periodicals Department, National Library of Latvia;

🎤 Alastair Lewis, Executive Director, FIPP/ Consumer & Special Interest Media, WAN-IFRA, UK.

Date: November 5, 2026.

Place: Klīversala restaurant, National Library of Latvia. Mūkusalas str. 3, Riga.

🎧 The event is in the Latvian and English languages. Real-time multilingual AI translation (including languages other than Latvian and English) will be available at the event via live captioning and voice-to-voice translation. If you prefer to use voice translation, please bring your earphones with you to the event.

📸 By attending the event, you agree that photography and filming may take place during the event, and that the resulting materials may be used for Poligrāfijas grupa Mūkusala and FIPP publicity purposes on social media and their websites.