Think global, get noticed: How Estonian startups can use UK news media to build international visibility

How can Estonian startups gain international media attention, reach investors and get noticed beyond their home market? Where should you start when approaching international journalists, and how can media coverage support your company's growth?

You don't need a London office to make headlines in the British media. UK newspapers, TV and online news can help Estonian startups reach audiences in the US and other English-speaking markets. Media coverage can also build credibility with investors and decision-makers, attract attention from international conference organisers and improve discoverability through ChatGPT and other AI-powered search platforms.

Join us on 25 November for the next Tehnopol Accelerator Coffee Morning with Benjamin Webb, Founder and CEO of London-based Deliberate PR. Benjamin will share his experience of working with international media, discuss how startups can approach journalists and different media channels, and offer practical advice on gaining international visibility.

Meet our speaker

Benjamin Webb, Founder and CEO of Deliberate PR

Since 2012, Benjamin has helped Nordic and European startups and scaleups reach international audiences through British news media.

His London-based agency, Deliberate PR, has a team of 30 working with companies across defence technology, AI, greentech, fintech, deeptech, cybersecurity, consumer technology and hardware.

Deliberate PR's clients include Kahoot!, Babbel, Nordic Air Defence, Node.VC and Paebbl. In late 2025, the agency also supported its first Estonian client, MyDello, with its funding announcement.

What to expect

• International media and business opportunities. Explore how British news coverage can help startups reach wider audiences, build credibility and attract international attention.

• Working with international media. Get practical advice on approaching journalists, communicating your story and working with different media channels.

• Benjamin's experiences and insights. Hear firsthand stories and lessons from his work with international media, along with his perspectives on traditional media, social media and visibility in AI-powered search.

• Networking and conversations. Meet fellow founders and entrepreneurs, exchange experiences and make new connections over coffee.

Agenda

09:30–10:00 Arrival and coffee
10:00–11:00 Keynote by Benjamin Webb + Q&A
11:00–12:00 Networking

🎟 Register now to secure your spot. Participation is free!
The event will be held in English.

Who is this event for?

We welcome startup teams from Tehnopol Accelerator programmes, startup founders, entrepreneurs, and marketing and communications professionals interested in building international visibility. Whether you're looking to reach new markets, attract international attention or learn more about working with the media, this session will offer useful insights and practical advice.

This event is powered by the Tehnopol Film and Multimedia Accelerator IDA Hub, whose activities are funded by the European Union.