Understanding The Kenyan Consumer

Thursday 26. February at 17:00 - 22:00

Hyatt Place Nairobi Westlands

Understanding the Kenyan Consumer: Beyond Assumptions 🇰🇪📊

Everyone claims to know the Kenyan consumer.

Very few actually do.

Now in our third edition, this consistently sold-out evening brings together brands, retailers, and data-driven organisations to explore how Kenyan consumers are really behaving across modern retail 🛒; what they buy, how they shop, where they spend, and what truly drives their choices.

Using real retail and consumer data as the starting point, we’ll challenge common assumptions around price sensitivity, loyalty, promotions, and category performance, while also unpacking the governance, legal, and data-privacy frameworks behind responsible data use ⚖️🔐.

The conversation goes beyond what the data shows, focusing on how organisations can access, share, and use consumer data ethically, compliantly, and commercially; turning insight into action without compromising trust.

This isn’t your typical presentation-heavy event.

It’s a curated space for insight-sharing, discussion, and debate. Designed for leaders and data professionals who want to make better decisions grounded in data, not guesswork.

✨ Tickets include complimentary bitings and a welcome drink - because good conversations deserve good vibes.

🎟️ Limited seats available.

Hyatt Place Nairobi Westlands • Lower Kabete Road 10, 00100 Nairobi, Nairobi County, Kenya

Google Map of Lower Kabete Road 10, 00100 Nairobi, Nairobi County, Kenya

Michelle Watiki

michelle@getduck.co