Service Design Day 2025

Friday 30. May at 08:30 - 14:30

Film Museum, Tallinn

Service Design Day 2025 focuses on the importance of authenticity in customer experience and the role of artificial intelligence in creating memorable experiences. But how can we maintain a customer-centric approach? How can we deliver an exceptional experience, even to customers who are already "spoiled"? And most importantly – does investing in customer experience pay off?

Conference is entirely led by practitioners, with international experts sharing their experiences and highlighting the challenges of their daily work. Let's explore how organizations adapt to this changing world—beyond the hype, beyond the challenges, and always with the customer in mind.

This year's international lineup includes:

  • Heidi Ettanen, Head of Design at H&M
  • Salla Seppä, Chief Customer Experience Officer at Nordic Business Forum
  • Pervin Celik, Product Manager at ING Netherlands
  • Helen Bentley, Partner at EY Seren London

Service Design Day is brought to you by the TalTech's service design laboratory d.Lab, National Library of Estonia (RaRa), consulting company EY Baltics, telecommunications company Telia, strategic design agency Rethink and EY Estonia.

Read more: www.servicedesignday.ee

Welcome to Service Design Day 2025!

Film Museum • Pirita tee 56, 12011 Tallinn, Harju maakond, Estonia

Google Map of Pirita tee 56, 12011 Tallinn, Harju maakond, Estonia

Rethink

+372 56 211 558

elina.vilja@rethink.ee