MANIA GRANDIOSA. From Tallinn to Paris

“MANIA GRANDIOSA. From Tallinn to Paris" is the world's longest fashion runway created for ten models for five days, with a total length of 100 kilometers, starting from Tallinn Airport and ending in the village of Pariisi, Lääne-Virumaa at the local equestrian arena.

The work is a statement on both fashion, the local cultural landscape, and the ideas of the small country in general. The mindset that determination leads to success and the only sure way to find satisfaction and happiness is through hard work. If we add to the aforementioned the hunger for achievement and the desire for competition that is widespread in the fashion scene, the work takes on the complexes and everyday components of the cultural creatives of a small country and ties them together into a self-ironic-critical whole. The longest, the hardest, the greatest - because by acting like that one should get far. If instead of the fashion capital and metropolis, a country home awaits after a difficult ordeal? What happens when dreams transform, what is desired becomes distant, and if and when the journey ends?

CREATIVE DIRECTORS: Karl Joonas Alamaa, Lisette Sivard
PROJECT MANAGER: Cristopher Siniväli
COMMUNICATION: Olivia Soans
PUBLICATION: Mikk Lahesalu
GRAPHIC DESIGN: Agnes Isabelle Veevo
HOME PAGE: Cristopher Siniväli
DIRECTOR: Henri Hütt
ASSISTANT DIRECTOR: Getriin Kotsar
VIDEO: Sten Saarits
PHOTOGRAPHERS: Jane Treima, Johann Kööp, Alana Proosa
SOUND ARTIST: Rudolf Korp
TOUR GUIDE: Mirjam Mõttus

The event will take place on 08.07.2023 at the riding arena of the Paris village

The project is supported by the Cultural Endowment of Estonia, Nautica Center, EKA Student Council

https://maniagrandiosa.ee/