BECOMING LOUIS V. – Become Your Own Luxury Brand
From “I have to” to “I want to” – HANDS ON empowers young people to become agents of change who revolutionize their own consumption habits. Knowledge turns into action, restraint becomes empowerment. This shift in values starts with your own hands.
Who is Louis Vuitton anyway?
Just a guy who promoted his initials! And that’s exactly what you’ll do in this workshop: you’ll create your own pattern using your initials and icons, turning yourself into a luxury brand. Using the simplest tools and your creativity—completely your way.
What happens in the workshop?
You will design your own initials and transform them into a reusable stamp. Along the way, you’ll learn how simple letters can become a luxury pattern—through cutting, gluing, and experimenting with different techniques. By the end, you’ll have your personal stamp to mark textiles, bags, paper, or anything you like.
The result?
Your own trademark. Status through skill, not consumption. Creativity instead of buying power. And the best part: you can use your stamp again and again, leaving your design mark on your world.
Who is it for?
Young people aged 12 and up who want to create rather than buy. No prior experience needed—just curiosity and a desire to make.
Workshop Leaders:
Corinna Mattner
Board Member of MAISON SHIFT, Fashion Revolution Office, Board Member of zuerich.repair. Corinna Mattner (born in Frankfurt am Main) graduated in 2005 from the interdisciplinary Design program at the University of Applied Sciences Trier with a diploma in Interior Design and Scenography. She works independently as a project organizer, stage and costume designer, artist, and fashion maker, and also provides consulting services. She is the mother of Liselotte Marie (13 years old). Corinna creates networks and connections among people from diverse scenes and disciplines and enjoys delving into complex topics. She is co-founder and board member of MAISON SHIFT, No Sweatshop, ReCreaZZZ (an open repair and upcycling workshop), and a board member of Zuerich.repair. Her own textile and installation works focus on consumption, mass fashion, and textile waste. Bio-hacking (plant printing, material experiments, fermentation) and performance are integral to her work.
Henriette-Friederike Herm
Lecturer at the Zurich University of the Arts (ZHdK), Trends & Identity program (headed by Prof. Katharina Tietze), BA Fashion Design, MA Master Ereignis, ZHdK. Henriette Herm teaches in the Design Department at ZHdK. She graduated as a fashion designer in Hamburg and completed her Master of Arts in Design, Field of Excellence Ereignis, at ZHdK in 2014. In her master’s thesis, “I’m So Immigrate”, she explored the clothing codes and strategies of young Turkish post-migrants. For this versatile work, she received the Swiss Werkbund Prize in the same year. In addition to her work as a fashion designer, she has worked as a costume designer in Zurich’s independent theater scene. Her work is highly conceptual, addressing social, societal, and political phenomena.
MAISON SHIFT • Zeughausstrasse 56, 8004 Zürich, Zürich, Switzerland