Foreign Founders Meetup: How to find your first customers in Estonia

Name: Foreign Founders Meetup: How to find your first customers in Estonia
Start: 2025-12-03T17:30:00+02:00
End: 2025-12-03T21:00:00+02:00
Location: WISE

Wednesday 3. December at 17:30 - 21:00

WISE, Tallinn

Hey, foreign founder – this event series is for you!

Building a startup is exciting, and we’re glad you’re doing it here in Estonia. You’re not doing this journey alone. The ecosystem here is open, collaborative, and full of people who want to see you succeed. We’re here to help you feel at home and build a company that grows with confidence.

Our third meetup in this 6-part series dives into something every founder faces early on: how to land your first customers in Estonia. And since it’s December, think of it as your end-of-year validation sprint — where real conversations start turning into real traction.

Here’s what we’ve planned:
📘 Workshop: “Early Customer Validation Tactics That Work”
A hands-on session introducing practical ways to validate your idea early: how to run effective customer interviews, test simple MVPs, understand differences between B2B and B2C outreach, and start building your first touchpoints in the Estonian market.

🎤 Panel Discussion
Hear from foreign founders who have already entered the Estonian market. They’ll share what worked, what didn’t, and what surprised them. A business development mentor will add insights on common barriers and success patterns.

🤝 Networking
Connect with international and local founders, ecosystem partners, and potential collaborators. Good conversations tend to open unexpected doors.

Agenda
17:30–18:00 – Gathering
18:00–18:50 – Training / workshop by Heidi Kakko
18:50–19:00 – Break
19:00–19:30 – Panel discussion: Avery Schrader (Modash) and Kaarel Kuddu (Wise). Moderated by Heidi Kakko.
19:30–21:00 – Networking

Meet the speakers:
Avery Schrader is the Founder & CEO of Modash, a company used by 2000 brands like Stanley1913, Dbrand & Wigiwama. They use Modash to find, manage and pay social media creators at scale. Modash has raised $17,000,000 to date.

Heidi Kakko is an experienced early-stage investor and startup development professional who has shaped Estonia’s venture capital landscape since 2008. She serves as an expert member of the Estonian Research and Development Council and sits on the Councils of both the University of Tartu and UniTartu Ventures. Heidi is also a Tehnopol mentor and an accomplished trainer, supporting founders with strategy, leadership and investment readiness.

📅 Date: December 3, 2025
📍 Location: WISE, Kopli tn 68a, 10412 Tallinn

💡 Register now to secure your spot — it’s FREE!
The event will be held in English.

🔗 Check out what the Foreign Founders Meetup series is all about here.

Foreign Founders Meetup is co-funded by the European Regional Development Fund.

Selection

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Free

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25.05.2018

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Service and tickets
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WISE • Kopli tn 68a, 10412 Tallinn, Harjumaa, Estonia

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