Design Thinking Conference 2021 Scandi Special

Fotografiska Tallinn · Telliskivi 60a-8, Tallinn, Estonia




FOR WHOM? This is the conference for leaders, innovators and product or service developers - we name them all designers.

WHY? According to the study "The business value of design" by McKinsey, there is a strong correlation between design and superior business performance. The potential for design-driven growth is enormous in both product- and service-based sectors. For a source of inspiration, we will take a look at Scandinavian
companies which is why this year's theme is Scandi Special. Scandinavian design is characterized by functionality, aesthetics, sustainability and user-centricity, in short it is the design that people love. What does it take?

WHO? We have selected the best examples of Scandinavian design - the products and services that are leaders in user-centered and sustainable design and have been recognised and awarded accordingly. Carefully selected presenters are highly experienced design leads, thought leaders, writers and keynote speakers.


8.45 – 9.15 Morning Coffee

9.15 -11.00 Design Thinking {value}
The business value of design - Stefan Moritz, McKinsey (Sweden)
Point of Purpose  - Bård Annweiler, Mission AS (Norway)
Transforming Designers, Marihum Pernia, eFM (Italy)
Business Strategy by Design - Therese Cedercreutz, Miltton Inc (Finland)

11.00 - 11.30 Energy break

11.30 - 13.00 Design Thinking {case studies}
3 parallel case study sessions. Choose which you attend!
A.  User-centered Design
Ventizolve - Tom Morgan ANTI (Norway)
Posti - Juho Paasonen, Posti (Finland)
I Can Grab - Hegert Mölder, Vahva Solutions (Estonia)
B. Ecodesign
Huhtamäki - Tanja Virtanen-Leppä, Huhtamäki (Finland)
Tuul - Jaan Kekišev, Comodule (Estonia)
Budbee - Simon Strindberg, Budbee (Sweden)
C. Innovative Service Design
Legal design agency Dot., Fennia Prize 2020 Grand Prix - Christine Inkinen and Aku Nikkola, Dot. (Finland)
CropCop - Tanel Tamm, KappaZeta (Estonia)
From scrappy to scale: Building an enterprise design system - Helen Kokk, partner, Creative Lead, Nortal  (Estonia)

13.00 - 14.00 Lunch

14.00 - 15.30 Design Thinking {toolbox} 
User Research: How To? - Agne Kinks, Pipedrive (Estonia)
Jobs To Be Done - Jim Kalbach, MURAL (USA)

15.30 - 16.00 Energy break

16.00 – 17.00 Design Thinking {design leadership}
A final discussion round about why companies need stronger design capabilities than ever before, how to use the potential for design-driven growth and deliver exceptional designs, what does it take to lead design
teams and measure the impact of design.
Participants: Mark Guarraia, Vice President, Design and User Experience, Novo Nordisk (Denmark) and Juho Paasonen, Head of Design, Posti (Finland). 
The discussion is led by Therese Cedercreutz, CEO, Miltton Inc (Finland).

17.00 - 17.30 Networking & Drinks

Additional information and introduction of speakers:

The conference is co-designed by Design Minds, Miltton New Nordics, Estonian Design Centre, Nortal and Proekspert.

Find your way
Getting to Fotografiska is easy, regardless of transportation: bike, walk, drive or take the public transport. We are located in Telliskivi Creative City - if you find your way here, you will definitely find us. We are in the building that was used to known as the Red Building.

By public transportation or foot
Taking the tram 1 or 2, the closest stop is Telliskivi. From there, it's only few hundred meters to walk. But it's done before you notice. When in the Creative City, keep going, rather to the farther end, until the highest red brick building starts appearing. That's the place.
Balti Jaam train and bus station is also not too far. Many buses and a few trolleys stop there.

By car
Getting here by car is also easy. You can park at the Telliskivi street, where city center parking fees are applied or the Telliskivi district's parking lots. EP86 is the marking to remember and closest parking lot to our building. Every new 30 minutes costs 0,85 euros.

By bike
Near here bicycles are honored and popular. We don't have dedicated bike lanes quite yet, but there's enough space for cycling. You'll find a way.

Participation terms and conditions:
Admission to the conference is guaranteed by the paid invoice. Participation in the conference is by name, but the participant can be changed until the beginning of the conference. If you are unable to participate for any reason, please be sure to let us know at If you notify your absence up to 10 days before the conference, we will refund 100% of the cost paid. If you notify at least 5 working
days in advance, we will refund 50% of the cost. Otherwise, the invoice is payable. We reserve the right to take pictures, videos and sound recordings at the event and share them with participants as well as on public media channels, as well as use them for promoting similar events.

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Fotografiska Tallinn • Telliskivi 60a-8, Tallinn, Estonia

Google Map of Telliskivi 60a-8, Tallinn, Estonia

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