DIGITIZATION. BRAND MANAGEMENT

Seminar and workshop “Digitization. Brand management” will take place on October 25 at 11:00-15:30 and October 26 at 9:00-13:00. Location: Radisson Blu Latvija Hotel, Elizabetes Str 55, Riga. Seminar will be held in English. Participation fee – 20€.

SEMINAR & WORKSHOP
DIGITIZATION. BRAND MANAGEMENT
Program

• NB! The seminar & workshop will be held in ENGLISH.
  Darba valoda – angļu. Язык семинара и воркшопа – английский.

OCTOBER 25 at 11.00 – 15.30

Introduction to Latvian and Baltic Fashion Market
Beāte Stivriņa, BOLD Concept Store, Latvia
20 min + Q&A

Digital Narratives - How Brands Use Technology to Communicate
Jonathan Chippindale, Holiton Co-funder and Chief Excutive, UK
60 min + Q&A

Fashion Marketing Workshop: Fundamental Tactics for Emerging Brands
Kristina Dimitrova, INTERLACED Founder & CEO, UK
60 min + Q&A

Story of Success of Latvian Shoe Brand INCH2
Maxis Uskans, INCH2 Digital Marketing Strategist
20 min + Q&A

Story of Success of Latvian Brand AMORALLE
Agnese Kazāka, Amoralle Marketing Manager
20 min + Q&A

OCTOBER 26 at 9.00 – 13.00

What to Learn from Norway: “Scandinavian cool” in the Baltic Context
Workshop: can we create “Baltic cool”?
Vēsma Kontere McQuillan, Westerdals, Oslo School of Arts, Communication and Technology, Norway 120 min + Q&A

Fashion Brands: from creativity to talent and values (How to shift from product point of view to brand point of view? Role of digitization in the process)
Fiorenza Sarotto, Istituto Marangoni, School of Fashion Milano, Programme Leader Master Fashion Business
60 min + Q&A

Strategy of NO
Kristaps Siliņš, White Label
60 min + Q&A