Seminar "How to create your own authentic artist brand"

Thu 11. March 2021 at 16:00 - 18:30


We are waiting for everyone who wants to know more about artist branding, to participate in the seminar “How to create your own authentic artist brand” on Thursday, March 11 at 16.00. The seminar will take place in the Zoom environment.


"How to create your own authentic artist brand"
Thursday, March 11 at 16:00-18.30
Effi Summers

We’ll delve into each aspect that makes up your brand and how to keep it true to you. The workshop portion will get your brains whirring and help you start the process of creating your own brand, followed by a presentation full of artist examples to keep you inspired and filled with ideas!

After the session you’ll feel excited to get stuck into creating your own universe and know exactly how to tie everything together so your presence will be aligned and cohesive throughout.

Effi Summers bio

After studying Fashion Media & Promotion alongside Music Business & Management, Effi ventured on a colourful career path that would end up with her working with independent music artists, record labels and management companies to create visual brands and aesthetics that successfully capture the artists and the music.

Parts of that colourful career path include designing for a global fashion brand, styling for The Noisettes and setting up her own music tuition businesses.

Effi defines and implements each aspect that makes up the overall creative (there are LOTS!) whilst staying completely authentic to the artist, being aware of current trends and making a splash!


Zoom link will be sent to registered participants the day before the training. The seminar will be held in English. 

All participants will also be asked to digitally sign a registration form to confirm their participation. The corresponding information will be sent to the participant by e-mail.

Participation fee: 25/18 * €
* Price for Music Estonia members

Venue: Zoom

If you have any questions, write to:

The seminar is supported by Enterprise Estonia from the European Regional Fund.

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Music Estonia