B2B Social Media Strategy & Marketing Workshop Unlock Your Next-Level Marketing Strategy

Wednesday 12. November at 12:00 - 13:00 BST

Online

As we enter 2026, it’s the perfect time to pause, assess where you stand, and recalibrate your strategy for maximum impact in the year ahead.
To help you set a clear, conversion-focused course, we’re hosting a B2B Social Media Strategy and Marketing Workshop right in the heart of London.

Led by Dr Nimrita Bassi, CEO of Marketing Essentials Lab, this hands-on session will give you the clarity and tools you need to drive meaningful results through social media.

What you’ll learn:

  • Crafting a high-performing social media and content strategy
  • Aligning business goals with the right channels
  • Understanding your audience and creating detailed personas
  • Building strategic, goal-driven campaigns
  • Streamlining your content workstreams
  • Growth and engagement tactics that work
  • Humanising your brand through storytelling
  • Capturing and sustaining audience attention
  • Tools that power up your marketing
  • How to run smarter paid campaigns
  • Making LinkedIn work harder for your brand

About your host Dr Nimrita S Bassiis the founder and CEO of Marketing Essentials Lab, a B2B marketing agency based in the UK. She started the company three years ago to bridge the gap between agencies and clients. She does this by providing a service that makes the client feel as if they were a part of, or extension to, their team, rather than an external supplier.
Today, she works with an impressive portfolio of clients from big multinationals like Amazon Business, Rigby Group, Amazon Pay, ASD and Amazon Fashion to startups.

Please Note:

  • LinkedIn Profiles will be shared with all attendees pre/post event, so you can see who is attending/attended the event with you and connect should you wish.
  • Email addresses for attendees, are collected by NOVA and our partner, hosts and speakers for event follow up and event feedback but not general marketing purposes.

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