B2B Lead Generation: How to Boost Your Sales in Estonia and beyond?
Friday 23. January at 08:30 - 13:00
ibis Styles Tallinn
A hands-on workshop for solo entrepreneurs who want to sell faster and better in Estonia and beyond.
“Participants leave with a 1‑page lead generation and sales mini‑plan they can start using the following week — in Estonia and beyond.”
“Designed for solo entrepreneurs & freelancers in B2B”
“Fully adapted to the Estonian market (business culture + content + strategy) and applicable beyond Estonia”
“Leave with a concrete 30‑day action plan”
“Limited seats (around 15–20) to keep the workshop practical and interactive”
##Speakers bio:
#Hando Sinisalu
Hando Sinisalu has over 20 years of experience in B2B marketing and has organized marketing events in more than 30 countries.
His main superpower is blending marketing with journalism to turn complex B2B offers into clear, compelling stories.
He holds degrees from Tartu and Ohio University (USA) and received a Lifetime Achievement Award from the Estonian Marketing Association in 2018.
#Annika Ljaš-Eilat
Annika is a respected expert in startup marketing who has been leading international marketing efforts in the tech sector since 2011. Her standout strength is the ability to make any brand or company desirable through smart, well-executed marketing.
What does this mean for your business? Entering new markets with confidence.
Having helped complex tech companies expand into the US, German, and Australian markets, Annika is a valuable partner for planning and executing your international growth strategy.
Clever strategies to drive revenue
Annika brings deep global PR experience—from media relations to international partnerships. She’s helped dozens of startups launch and scale, offering creative ideas and approaches that support business growth.
##Agenda (3.5‑hour workshop + lunch)
08:15–08:30 – Doors open & welcome coffee
08:30–08:40 – Opening & workshop objectives
08:40–09:05 – Participant introductions (name, business, target clients in Estonia and beyond, 1 key sales challenge, 1 goal)
09:05–09:45 – 1. Doing business in Estonia: business climate & culture
09:45–10:35 – 2. What kind of content you need to create to generate B2B leads
10:35–10:45 – Coffee break & targeted networking
10:45–11:35 – 3. How to build a strategy for high‑value sales
11:35–12:00 – Final hands‑on session: your 1‑page lead gen plan + Q&A and next steps
12:00–13:00 – Buffet lunch & networking (opportunity to connect with peers, speakers and CCI team)
Location:
Ibis Syle Toompuiestee 19. Tallinn
ibis Styles Tallinn • Toompuiestee 19, 10137 Tallinn, Harju maakond, Estonia
