In this event, you’ll learn
Why you already were a rebel a long time ago and how to get it back
The four rebel attributes and how to balance them
What style a rebel leads with
Why you shouldn’t start a business with a friend
A great way to incentivize creativity
What moments of truth are
Why demographics aren’t enough to define your customer
What challenges rebel companies face
How to avoid burnout by seeing that your work isn’t just a function of your time
When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits — vision, passion, instinct, and agility — that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone — whether a virgin entrepreneur or a corporate manager — who wants to walk in step with today's business innovators.
The Rebel Rules will show you how to:
Tap into your natural talents and focus on what you can control
Build a fanatical customer base and create great buzz
Engage employees and encourage them to break the rules
Kick butt in business and still have a life
With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.