The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up called ‘General Magic’, which spun out of Apple in 1990 to create the first handheld personal communicator (or “smartphone”). The film combines rare archival footage with powerful honesty from the “Magicians” today, reflecting on the most influential Silicon Valley Company no one has ever heard of. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android and eBay.
Name in Original Language: General Magic
Director: Sarah Kerruish, Matt Maude
Cinematography: Jay Maude, Matt Maude
Editing: Claire Ferguson, Anna Meller
Cinema Artis, hall 2: Friday, 31.01 - 21:30
Cinema Artis, hall 2 · Estonia pst 9