Can social media reshape gender norms around economic rights?

This joint ALIGN and Investing in Women (IW) event will discuss findings from IW-supported social media campaigns to shift discriminatory gender norms about work, care and leadership in Viet Nam, the Philippines and Indonesia.  

With relevance for future campaigns both within the region and in a wider global context, this event will also contribute to the broader debate about whether – and if so how – social media can be used to help catalyse shifts in gender norms about issues related to women’s economic advancement.

Focusing on a largely under-researched issue – social media and norms relating to work and women’s economic empowerment – this event will help lay the foundations for research and practice in this important field. The conversation will cover how norms around family roles impact women’s access to, and acceptance within, the workforce, and how these norms are perpetuated across social media channels.

Guided by new research from Indonesia, the Philippines and Viet Nam, panellists will discuss what worked in recent IW-supported social media campaigns to challenge these norms and where difficulties lie.